I have gotten the question, "why can't I use whacky font x on my farm website?" many times. I think it is time to answer that question!

You can technically use any font on your website, but the hang-up comes that the font must be installed on your visitor's computer for them to see the font correctly. This may change in the future of the web, but for now, we are limited to the number of fonts we can use.

In our control panel's rich text editor, the following fonts are available:

• Andale Mono
• Arial
• Arial Black
• Book Antigua
• Comic Sans MS
• Courier New
• Georgia
• Helvetica
• Impact
• Tahoma
• Terminal
• Times New Roman
• Verdana
• Webdings

This list of fonts covers the generally available fonts across browsers and operating systems, so you can have some assurance that your website is displaying the same on your computer and your customer's computer.

So, this is the reason that we keep it simple in the control panel text editor and don't let you write your whole web site in a font that looks like it is wearing bell-bottoms.

Following the success of the Small Farm Central premium templates, our design team will soon be offering farm-friendly custom design packages. The packages will include custom promotion for your farm, such as web site template customization, logos, brochures, stationery (letterhead, business cards, and envelopes with your logo), bumper stickers, label stickers, wooden labels for CSA crates, farm stand banners, and vehicle graphics.

All from the same great designers who work on the Small Farm Central premium templates.

To test out these new farm-centered design ideas, we are looking for a few farms to join us for design make-overs. If you are looking to step up your marketing and design with some of the custom items mentioned above, you may be right for our case study.

Why should my farm become a case study?

• A steeply discounted rate will be applied to your design work
• Being a case study means more exposure and promotion for your farm
  

What is required of me as a case study?

• Once we are finished, we will require a few photos of your farm stand and farm, showing the design work in use
  
• Your farm must be in need of at least logo, template customization, and at least one significant printed item (farm stand banner, stationery set, brochures, or stickers & wooden crate labels)
• We will want your feedback on the process to streamline it in the future, and for promotional use on our web site.
  

Interested? Please contact us and let us know how we can help you to best promote your farm!

Our design team has been busy working on new templates for Small Farm Central. These templates will be designated as "premium" meaning they will have more distinctive designs and will be limited in distribution, so only a set number of farms can claim each template.

Here is a mockup of the first template:

Each premium template will still have the customization options to make it look like your own. Don't think only goat farms can use this template!

We hope to have the first premium template out by the middle of March and then a new template every 4-6 weeks throughout the summer.

That's a lot of new looks for your farm website!

What do you think of this first premium template?

The new Small Farm Central site was released this morning. Thanks for the great design work, Nathan.

This is a big improvement over the previous design and it is a good base to build another year of great web services for farmers.

Come over to http://www.smallfarmcentral.com to check out the new site and let us know what you think!

An option we haven't discussed much here at the Small Farm Central blog is having a website custom designed from the ground-up by a designer or developer. This is not the approach we take with the Small Farm Central service (though we can get a custom design done for you, if you like) simply due to the cost incurred in custom development. For some farms, the cost of this work is justifiable.


How much does it cost?

For a good designer or developer, expect to pay at least $40/hour; the most expensive designers can cost much more more than $100/hour. At an average rate of $50/hour, you should not expect to spend under $1,500 on a custom designed website. This of course depends on the features: if you want ecommerce, a mailing list manager, or a blog expect to pay more.

These are initial development costs, so you should expect to pay more for hosting, domain registration, and on-going maintenance of your site.

Questions to ask your designer

It is perhaps a bit obvious, but ask the designer to provide samples of previous work. One thing to account for is that a farm website is going to look vastly different than your average social networking or hard rock band website. You need to make sure the designer has a feel for the agrarian or you will be really disapointed in the product and will likely spend a lot of money getting it right.

I heard the story of organization that supports urban agriculture in a particular region getting a website redesign. They hired a respectable local designer that has done a lot of good work in the past. When the first draft came back to the organization, the header of the website had a large corn field as the main graphic. Of course, it is excusable for an average person to think that corn is an urban crop, it was not excusable for a designer doing work with urban agriculture organization. After a few more rounds of redesigns, it became clear that the relationship was not going to work and another design firm had to be found. This mistake lead to a few thousand dollars wasted on these capable designers who couldn't work with an agricultural look.

Make sure the designer has experience creating some of the advanced features you want on your website like websites and blogs. While these elements should not be a problem for a capable developer, it is hard to know what you will get if you have your designer "learn on the job."

Friends? Students?

I hear from a lot of farmers who had a friend, customer, or student develop their website for them. I imagine that many of these arrangements work and that I only hear from people who are dissatisfied with their website. Many new Small Farm Central members get tired of contacting their designer to make changes or having someone who isn't a complete professional in the position.

Ask for a Content Management System

A competent web designer does not want to be contacted each time you want to update your product list or add a photo to your website ... they have better things to do. A content management system allows you to login and make basic changes to your website like wording, prices, or photos. This will likely cost you extra in the short run because it is more work for the person you are hiring to design your website. In the long run, it can save you a lot of money. I hear about farms really having to measure how often they can update their website because their designer will charge a full hour rate for any changes made -- think $50 to change a misspelling or add a paragraph.

You will still have to contact your designer for more drastic changes, but most of your pages and your photo gallery should be readily accessible 24 hours a day at no cost to you.

Next week: How to Find Great Designer

Next week, I'd like to talk more about how to find the right designer. I'd also like to post links to some designers that specialize in agricultural web design. I know of some, but I am sure there are many more that I haven't heard of. Do you know any? Please post in comments if you do.