In this book, Small Farm Central founder Simon Huntley shows how farms can identify and reach their target market and put a marketing system in place that will support them throughout the busy growing season.
Marketing your farm business is vitally important, but the other tasks of farming often get pushed to the top of the list.
For farmers selling direct to customer, marketing must be a priority so customers are ready to buy when your products are ready to sell!
Sadly, the task of marketing is not getting easier. To fulfill the demands for local food from the general public, many marketing savvy businesses are moving into the local food marketplace including large grocery chains and a plethora of food distribution businesses. To compete with these companies, farmers must get better at marketing and building their customer base.
Farmers have a story that resonates with eaters and the direct relationship between families and farmers is what many people are seeking.
In this book, Simon shows how farms can identify and reach their target market and put a marketing system in place that will support them throughout the busy growing season.
Topics in "Cultivating Customers" include: identifying target customers, social media, fostering repeat sales, website design, email marketing, text message marketing, search engine optimization (SEO), photography, selling at farmers markets, marketing for CSAs, and selling to restaurant customers.
Simon brings 10 years of experience working with over 1,000 farmers on their technology and marketing challenge.